What was the hottest franchise of the 90s? If you answered James Bond, you and the Pepsi Co. would probably be on wavelength - because in the 90s, when the Pepsi Max launched, they decided the best way to advertise it, would be to make a series of commercials with James Bond. No correlation to any movie, just James Bond shooting stuff and jumping through windows, only to drink a Pepsi at the end of it. Watch it here. Measures approximately 2,5 cm from top to bottom. Condition: Good, a bit yellow.