Panini

About Panini

Two brothers opened a newsstand in Modena in 1961 and started selling football stickers. Sixty years later Panini is the licence holder for the World Cup, the Champions League and the NBA, and the album is a fixture of European childhood in a way no card brand has managed anywhere else.

Adrenalyn XL brought the trading-card format to the same audience and is now the single biggest Panini line here. Base cards are common by design; the limited editions and signed inserts are what collectors chase.