Hasbro
Star Wars from the Clone Wars to the Saga Collection, G.I. Joe, Transformers and Marvel. The largest single maker on the action-figure shelf.
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About Hasbro
Hasbro started in Rhode Island in 1923 selling pencil cases, and invented the modern action figure in 1964 when it put G.I. Joe on shelves — the word "doll" being unsellable to boys, the category needed a new name. It has held the Star Wars licence since 1991 and the Marvel one since 1998.
That breadth is why a Hasbro page reads as a cross-section rather than a single line: the figures here run from vintage Kenner-era Star Wars through Clone Wars animated to modern Marvel Legends.
Choose your universe
8 universes
776Funko Pop!
Vinyl figures for everything you have ever loved.
208Marvel
Sixty years of heroes, in every scale.
179Star Wars
From Kenner originals to the Clone Wars.
93Bandai
The Japanese maker behind half your shelf.
101Mattel
Barbie, He-Man and eighty years of the toy aisle.
54Batman
Eighty-five years of the Dark Knight, in plastic.
59G.I. Joe
The line that invented the action figure.
92Teenage Mutant Ninja Turtles
Playmates, 1988, and a cartoon that sold everything.